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301 redirect and its affect on SEO


#1

Our company, under30experiences.com--which is hosted on webflow, has been using a third party website hosting service for our trip itineraries. Once people click on a trip, they're taken to a service hosted by Strikingly where the url is modified and we set up a forward via godaddy so it all connects.

For example, if someone clicks on a Costa Rica trip from under30expiences.com, they're taken to an external site: startercostarica.under30experiences.com. I want to change that (for many obvious reasons) and am currently working on building on the itineraries on Webflow. However, I want to make sure I keep the SEO juice from all these former links that have been driving seo for years.

My idea was to simply set up a 301 redirect from startercostarica.under30experiences.com to the new url, under30experiences.com/trip/starter-costa-rica. But I have read articles like this discussing how 301 redirects can negatively affect seo by around 15% or more--but more importantly, if there is a https migration it could severly affect it.

My question is, what is the risk in setting up 301 redirects on webflow for each of these? Thank you in advance.


#2

From my read of the MOZ article you cited, as long as your new page content is essentially the same, you shouldn't take a hit:

Ideally, if you 301 redirect a page to an exact copy of that page, and the only thing that changes is the URL, then in theory you may expect no traffic loss with these new guidelines.