First of all, a huge thank you to Webflow - without your magical service this website wouldn’t be possible!
I am on a mission to fix the pet food industry. You’ve probably heard of the constant dog food recalls and health scares. Hill’s Pet Food just dragged their feed recalling dangerous dog food, leading to the deaths of thousands of dogs in the U.S. https://www.cbsnews.com/news/hills-dog-food-recall-pet-food-maker-faces-mounting-legal-woes-over-dog-deaths/.
I have heard many shocking stories like this from people across the country. As a dog owner it’s so sad to hear these stories. So I decided to do something about it - last October I began buying hundreds of bags of popular dog food to do independent lab testing on them. I worked with veterinary experts to research and document every single ingredient that is used in dog food today. I also document every reported recall each company had. I even personally spent weeks calling every single company asking intrusive questions about their quality and manufacturing standards to test their transparency. Hill’s products scored shockingly low, as did many other bestselling brands. I only wish I had started this journey years ago so these sad experience could have maybe been prevented.
All of this research was done to show pet owners a simple quality score for all dog foods. Dog owners have a right to know which foods are bad and what alternatives exist in their budget. The result of all this research is a free public service website called www.watchdoglabs.com. It’s 100% independent from dog food companies, accepting no ads or sponsorships of any kind - the goal is not to profit but to help as many dogs as possible. Just a small team of volunteers and experts who love pets and want the industry to improve.
If this is a cause you believe in and think the website could be helpful to others, please share your feedback and share the site with friends.
Thank you for reading and for your time! If you have dog food questions, I am happy to be a resource for you.