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Better for SEO: Single Page vs Multipage Website?

#1

I recently published my website on webflow. I know there is a debate on what is most optimal for SEO purposes, a single page website or a multi-page website.

I currently operate a service-based business and right now, I have a single-page website with multiple sections (ie. pricing, appointment maker, about us, etc) all on one page.

I want to be able to optimize my website for the best SEO opportunity possible - should I be switching to a multi-page website or can I keep my single-page website and still have the best SEO benefits?

#2

Clearly, as of summer 2016, a multi page website with a clean, understandable structure, gets more SEO juice than a one pager. That's a bit sad an supposed to change. I have some one pagers on wich I added extra pages for SEO content, linked from the home but very discreetely so users don't feel the need to visit. But google sees the strtucture and gives me juice.

#3

Thank you for insight! I heard similar advice from what I've been researching, but it's good to have it confirmed with another webflow user. Now I have to figure out a way to restructure my website from a single page to a multi-page site.

#4

It all depends on what the focus of that one page is: if you're focusing on a single keyword or phrase, then a one-pager can do just fine—for that single term. But if you're trying to jam a lot of diverse content focused on different terms into one page, your site will suffer on the SEO front. More on that here: https://webflow.com/blog/seo-and-webflow-the-essential-guide

#5