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Clarity on Business plan vs Ecommerce plan

Hi there,

I’m trying to choose the best site package for a potential client, between a Business site plan or an E-commerce plus plan.

The client is a museum. As you can imagine, a museum is a perfect fit for a CMS as museums contains lots of different artifacts, objects, collections that have been curated, all which have photos, and descriptions and various other fields. So the Business plan looks ideal with 10,000 CMS items. All good.


The client mentions they would like to sell some of their shop items online. Not a problem, I think to myself, Webflow has E-commerce, I’ll just upgraded E-commerce Plus plan and we will be good to go.

However, I’ve noticed in the small print that E-commerce Plus is limited to 3000 items! So when I take into account all the artifacts, plus shop items and their variants, plus a blog with different categories, I am actually getting close to this limit to the point where the site won’t be able to grow much and feels quite restrictive. Where did all my 10,000 items go and what’s the logic to this decision?

Perhaps I’m missing something but this doesn’t seem to make much sense. The only way I can see around this is to have a Business plan AND and E-commerce plus plan separately?

Here is my public share link: LINK
(how to access public share link)

@Alcon could you point me to the small print you found? I’m wondering if this is cms 10,000 + 3000 ecom products. I haven’t come across this issue before but I’ll take a look if you can clarify.

Thanks Sarah. Here is the small print on the E-commerce section of the pricing page.

@Alcon thanks for the screenshot! Yes, I clearly missed that part. How odd, that does seem quite limited! I’d contact support like it says and see what they can do.

Thanks Sarah. Reached out to support who confirmed that I would be limited to 1000 items in Ecommerce plus, so you do lose the 10,000 from the business plan.

For additional clarity they also stated:
To clarify further around items:

  • 1 Blog post = 1 CMS item that counts towards the overall site plan collection limit
  • 1 Ecommerce SKU/Product = 2 CMS items that count towards the overall site plan collection limit
  • 1 Blog post + 1 Ecommerce SKU/Product = 3 CMS items that counts towards the overall site plan collection limit