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Content Strategy - Notes from Jan 12th's Webinar


Written by Our Head of Content Strategy, John W.

Content strategy defined

Planning for the creation, delivery, and governance of useful, usable content. Note: content is not just words.

Content strategy in 3 simple steps

Know who you’re talking to
Pick a personality that speaks to that
Write from that personality


Great voice and tone/brand guides

What is content strategy?


Books to read