Written by Our Head of Content Strategy, John W.
Content strategy defined
Planning for the creation, delivery, and governance of useful, usable content. Note: content is not just words.
Content strategy in 3 simple steps
Know who you’re talking to
Pick a personality that speaks to that
Write from that personality
Principles
Great voice and tone/brand guides
http://identity.unc.edu/voice-writing-style/
http://www.economist.com/styleguide/introduction
What is content strategy?
Inspiration
http://justinjackson.ca/words.html