Is this something valuable adding to Webflow?
Oh totally valuable! I'm not sure how often it would be used compared to dropping a P inside columns, but I can see how useful this would be if you want your text to wrap into different columns. This is something we might add to the typography panel in the future.
A post was split to a new topic: Possible to style color and background of css3 multicolumn layout?
This feature has been released!