We're not talking of overcomplicating. In your industry the design of your site is very important. At the video that is on a landing page we can hear about how "John" (let's call him that) need to hire marketing director who's salary is huge + all perks might lead to marketing budget hit the roof. And that marketing director won't be able to use social media, create a website or create some graphics and you are forced to use freelancers that will support you on your business growing.
Now... When I enter a website of some companies I imediately need to know what this company is about, what they do and most important in your case - If the site is clean and fresh they will help John's business grow with clean and fresh ideas! Website is your business card! It promotes you and your company and should always be great looking. Especially if you want your company to help other companies stay on market.
I don't want to abuse you or your work and if you felt that I did I am very sorry. We are here to help people around with our ideas and experience. We want to help you with making your website amazing... stunning! Just as your company helps other companies with their image. And you also use your ideas and experience
If you don't feel like you want to design whole website you can always look for freelancers on this forum. I'm sure there are plenty of us that would love to help