You might have come across many websites with more or less similar layouts and in most cases, they relate to same industry. Contrary to the statement that your website should be unique, people have specified some elements as per the industry, such as the bank and finance related websites should be green or blue (as experts say).
True! Your website represents your business's philosophy, vision, nature, values, and mission. The objective of a website is to create an enduring impression in customer's mind regarding a business and its values. You have to make sure that your website design lives up to your business standards, quality, and values. It should be unique in its own way while being relatable to the industry it is representing you in. Having a unique and attractive website design has an important role to play in building a brand image.
You need to As far as I believe, it is really important that your website can stand for your business, its philosophy, value, and beliefs, and above all its vision through the unique, user-friendly and appealing website. even if your services are same as hundreds of other companies already thriving in the industry, make sure to find the USP (unique selling points) that can set your business apart from the competitors. This will help your customers to identify our website among several other similar looking websites. While hiring a website design company Abu Dhabi, remember to check if the company can design unique layouts or use already available visuals from Internet.
Now, your turn! Share here what you think a website should have to stay unique, yet relatable and that what you are going to incorporate in your next websites.