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Ecommerce Tracking not working with Google Tag Manager Installed

Since adding tag manager to my e-commerce site its Google Analytics e-commerce sales tracking has been severed - I am aware one needs to use custom code to use the sales tracking in line with Tag Manager but I do not know the fields or completion url on Webflow.

Any thoughts?

Very very urgent as we’re currently losing very important conversion data.

Would love some pointers from anyone who has implemented this successfully with Tag Manager and Webflow Ecommerce.

Im not using TM but Have problem with Analytics. No conversions in Analytics. Seems to be check out

@Waldo @RileyJones @vincent @cyberdave

Hi guys,

Sorry to attention grab but we need to use Google Analytics with Tag Manager on all our sites but we can’t seem to track Webflow’s e-commerce revenue because we don’t know the fields or purchase completion URL.

Really need some internal Webflow help on this as I can’t find any information anywhere and we’re losing very valuable revenue data.

Would appreciate any help on this!

Cheers

Hi @tjthomsonjones I will investigate further on my end, and will reach back out as soon as I have more information.

Hi @johnramos ,

Any progress on this - losing a serious amount of data because of this. Would really appreciate some help here!

Many thanks,

TJ

Hi @johnramos

I noticed that both @AlexN and @rileyrichter helped out on a previous issue with Webflow’s integration with Google Analytics before an update was made back in May.

The issue we are specifically having is that Google Analytics is not tracking Webflow’s e-commerce data when implemented using Google Tag Manager but works fine without Tag Manager and hardcoded.

We really need to use Tag Manager and continue to lose valuable transaction and ads data becuase this continues to not function.

We really need your help on this guys!

Hi @JanneWassberg and @tjthomsonjones, apologies for the late reply here. After doing some research and testing out Google Analytics and Google Tag Manager I was able to note that Ecommerce data is retrieved when just using Google Analytics. It does take a couple of hours but the transaction data shows up in Google Analytics.

I then proceeded with trying to capture conversions with the Google Tag Manager and Google Analytics and realized it is a fairly involved process that requires a data layer to be implemented into the site. This is standard for tracking Google Tag Manager conversions. Here is a video series I found on YouTube on how to track Ecommerce with the Google Tag Manager: https://www.youtube.com/watch?v=xgLGWvhOyHU

You can download the Tag Assistant from Google to verify your data layer information is correct as you are going through the video tutorial.

We also recently released a video tutorial in the Webflow University on working with the Google Tag Manager: https://www.youtube.com/watch?v=wXYw8thTMSw

Hope this helps!

Ok, but I’m using only GA and no data is captured regarding sales.
Do you say it’s working now?

Skickat från min iPad
Janne Wassberg

johnramos
Webflow Staff

    February 3

Hi @JanneWassberg and @tjthomsonjones, apologies for the late reply here. After doing some research and testing out Google Analytics and Google Tag Manager I was able to note that Ecommerce data is retrieved when just using Google Analytics. It does take a couple of hours but the transaction data shows up in Google Analytics.

I then proceeded with trying to capture conversions with the Google Tag Manager and Google Analytics and realized it is a fairly involved process that requires a data layer to be implemented into the site. This is standard for tracking Google Tag Manager conversions. Here is a video series I found on YouTube on how to track Ecommerce with the Google Tag Manager: https://www.youtube.com/watch?v=xgLGWvhOyHU

You can download the Tag Assistant from Google to verify your data layer information is correct as you are going through the video tutorial.

We also recently released a video tutorial in the Webflow University on working with the Google Tag Manager: https://www.youtube.com/watch?v=wXYw8thTMSw

Hope this helps!


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Hi @JanneWassberg I was able to retrieve Ecommerce analytics on my end. Have you enabled Ecommerce in the Admin of Google Analytics? https://share.getcloudapp.com/jkunbLDK

More information on Ecommerce tracking from Google can be found here: https://support.google.com/analytics/answer/1037249?hl=en

Also, you’ll want to make sure you’ve added your Google Analytics tracking ID to your Webflow project. More information can be found here: https://university.webflow.com/article/google-analytics

Yes I have; it was working before it have stoped to work

It tracks all, view product, add to cart but no sales. Did explain this before

i Have Enable Enhanced Ecommerce Reporting turned on that is the only difference i have from you. This site hase been up and running for many years with GA.

There is a problem somwhere. Last sales did not get registerd in FB pixel sales

EDIT @johnramos

Here is a picture showing ecom activity

Hi @JanneWassberg, is that from a recent date? Or from a previous date. It looks like information is being captured from the image just posted.

this is from 1:st of Jan until today

EDIT as you can se there are no sales there

@johnramos here is the pariod 1 dec to 31 dec.

Tracked 1 out of 5 orders.

@JanneWassberg I see, would you be able to provide the read-only link to the site again? I will run some tests on my end to see if I get the same results.

Thanks @JanneWassberg , I will run a few tests on my end. It might take about a day since Ecommerce Analytics doesn’t show up right away. As soon as I have more information I will reply here.

1 Like

Hi @JanneWassberg, I imported your site yesterday, added Google Analytics, and made a few purchases. I expected the results to show today, but they have not. I will run a few more tests, and get back to you when I have more information.

Ok, thanks looking forward to a solution.