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Facebook, Instagram, and Google product catalog integrations


#1

If you haven’t already noticed, we’ve added a new set of integration options to your ecommerce settings that make it easier to run ad campaigns and create interactive social posts on Facebook, Instagram, and Google.


Turn on your Facebook and Google integrations to sync product data to each advertising platform.

These integrations create a communication line between your Webflow product set and Facebook’s Catalog Manager and Google’s Merchant Center, making it easier to keep things in sync as you sell products, run advertising campaigns, and post on one or both platforms.

Some of the possibilities these integrations unlock:

Dynamic product ads

Promote products on Facebook and Instagram based on whether a customer has viewed that product or added it to their cart.


Bring them back to the product they viewed with a nice little inline advertisement.

Instagram product tagging

Tag products in Instagram posts and stories to let customers go straight from scrolling Instagram to your online store.


All the cool kids are on Instagram — and they want to buy things.

Google Shopping ads

Populate a listing in Google Shopping and promote it to relevant audiences and keywords.

Hit ‘em where it hurts: search.

Once you turn these integrations on, you’ll see a data feed URL for each: one for Facebook (and by extension, Instagram) and one for Google. Syncing your product data between Webflow and each of these platforms is as easy as pasting this data feed URL into the relevant section of Facebook and Google’s business management dashboard.

Learn how to set each of these up in our Webflow University Guides:

While we’re here, it’s also worth mentioning that you can now enable detailed, ecommerce-specific event tracking (like product viewed, added to cart, and purchased) for your store with the Facebook pixel and Google Analytics (updated details within each guide).


#2

That’s what’s beautiful about Webflow. In most other e-commerce cms, each platform (FB/Instagram/Google) has to be installed separately by a separate integration plugin (Separate docs/support/payment).


#3

Really nice work, team! Keep it up!


#4

This is a great feature. As mentioned by others it is often something you have to use third party plugin to do. The extended analytics and events are awesome too.

It would be great if it was possible to exclude products/categories from the feed so not all products goes to Google or Facebook.


#5

This is awesome. I have come across one thing though, on syncing with Facebook product manager it is showing no data for google_product_category, have a I missed something? Or is this to come?

Also now that the product variations is active, it creates a product for each variant in Facebook, should it not be one product with variants e.g different sizes or colours.