Just wanted to share a recent SEO update with you all. In November last year Google updated their algorithm to accept meta descriptions (the grey text in search results) that are 300 characters in length. This seems to have been rolled out globally now and if you search for things you should notice longer descriptions are shown. This is a significant jump from the previously allowed 155 characters including spaces and is a great opportunity to increase the amount of traffic you get.
Meta descriptions hold no direct SEO value, but, having well written enticing descriptions can lead to higher click through rates which in-directly improve your positions in Google. Better CTR = more traffic = better positions.
If you’ve got any sites which suffer from low click through rates (check this in Google Webmaster Tools) then be sure to go in and expand the meta descriptions to make best use of the 300 character allowance.
Have fun and be good,