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Google Shows Wrong SEO Meta Title and Description

Hi,
I added a specific SEO Title tag and Meta description for each of my pages. It’s been several weeks of this change. When I look in Google I see the incorrect title, as well as description, show up. Bing goes one more step and picks up the stuff I put in those fields from 8 months ago.

Our Website - https://londonjewelleryrepairs.com/
Let’s see for Gemstone Replacement blog post Page:
Title Tag in Webflow - London Jewellery Repairs | Gemstone Replacement
Meta Description - London Jewellery Repairs are the jewellers who collect and deliver to you in zones 1 or 2. We specialise in ring resizing, diamond and gemstone replacement along with valuations and remodelling. Arrange a collection today.

Image from my google search (incognito after clearing cache and all the stuff) -
"Gemstone Replacement - London Jewellery Repairs
https://www.londonjewelleryrepairs.com › journal › ge…
(London Jewellery Repairs | Gemstone Replacement)

What To Do If A Gemstone Is Lost? You’ve just lost something that is highly sentimental, the stone on your highly sentimental piece has fallen out or the whole …

Same for most other pages too. Google completely ignores the Title as well. If the description is not very relevant (which it is) why would it ignore the title as well? All titles on Google show up (except for homepage) as - instead of |

Can someone please help?


Here is my site Read-Only: LINK
(how to share your site Read-Only link)

This is not a bug nor an issue with Webflow. Google uses its own algorithm and decides what to show. This has been discussed in the forums multiple times. If you want to get better results with Google I suggest fully reviewing the content available at Google Search Central.

I disagree with that. More precisely even if Google decides to not abide by the Meta Descriptions I don’t see a reason why Google would not show the valid Title? When you perform a search with site:sitename in Google it should at the very least follow the SEO tag we put for the title of the page. The bigger problem I have is that it does show the title but not the correct one. Or the correct format. So any changes I make to the fields suggested according to Webflow academy - Add SEO title and meta description | Webflow University it becomes irrelevant then as to why these fields exist if they are not picked up by search engines.

I’ve already contacted Google and according to their answer “It’s what’s presented to us by the hosting platform on which you build your website”. I am looking for more constructive help wherein what to specifically look for in Google Search console? What in Webflow or Search console can I focus on?

You can disagree all you want but before you do, I suggest you read the following;

Google’s generation of page titles and descriptions (or “snippets”) is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user’s query.

We use a number of different sources for this information, including descriptive information in the title and meta tags for each page. We may also use publicly available information, or create rich results based on markup on the page.

While we can’t manually change titles or snippets for individual sites, we’re always working to make them as relevant as possible. You can help improve the quality of the title and snippet displayed for your pages by following the general guidelines below.

Create good titles and snippets in Search Results | Search Central (google.com)

Then as the owner of the site what can we do to best represent the snippet of the information we think should be out there? I thought that’s the point of the title and description fields in Webflow. Google is not picking up a random title either in this case. For example:

My SEO Title for the page - London Jewellery Repairs | Gallery
Google TItle - Gallery - London Jewellery Repairs

The problem here is the Title and Description of functions or options are not serving any purpose. If I remove them for 4 weeks the title Google shows is the same as having it a certain way. Is there anything as the site owner one can do to better these results with Webflow tools is the question. The article is again too generic and doesn’t serve the use case here in question. “have better title” is not the problem here. My title is exactly the same as what’s being picked up according to this logic “automgically” by Google. But the format in which the content appears is the problem I am attempting to solve. I can give another go at my descriptions perhaps but that doesn’t change the title problem I have.

I have been ranking sites on Google since Google was a baby. Over the years the algorithm has changed (thousands of times a year nowadays) but some things transcend the changing Algo. Mainly incoming links. If authoritative sites refer to your page with certain anchor text, then Google typically reflects that if it matches your content. If your site is new and you don’t have much authority you will have to put in lots of effort, create great content that earns great incoming links, don’t let your site get stale, and do serve your users better than the competition. This is just a part of what it takes to beat the competition to the coveted #1 spot in the index for lucrative terms.

Note: Most all of the sites I build include well written Titles and Meta Descriptions. For just about everyone of them, that is what Google shows too. Pages that are thick with great content get some dynamic treatment but that also typically matches the searchers intent which is fine by me. SEO is a journey.