Basically you will have div and all moving/fading/rotating content inside of it.
Interaction should be applied to that div. Inside the interaction you can add few triggers (they can be same or different) by clicking on "+" sign:
In your case all triggers will be "Hover", but affect different elements inside the div.
1st trigger - Hover - Affect different element: overlay-title - Hover over: Trasition move up - Hover out: Transition move down
2nd trigger - Hover - Affect different element: icon - Hover over: Scale to 1 + Opacity 100% - Hover out: Scale to 0.01 + Opacity 0%
Note: On the interaction site icons by itself has interactions with hover trigger too.
Hope I was able to explain