Check example 5 here : http://interactions.webflow.com/
Start buy building the result (hovered) version of the block. Put another block inside for the dark background color, and make it absolute and fill the white block. Place the elements as siblings of the dark block, give a unique class name to each of the elements inside : icon&title, description, link. Give the withe block overflow:hidden.
Create an onLoad interaction for each of the 3 components. One for the title and icon that make them move down in 0ms, and one for each of the other, making them move down + opacity 0. Make a 4rth onLoad interaction that make the dark block opacity:0.
Now, build the main interaction on :hover of the white block. Add multiple triggers to target each of the 4 elements: the dark background block and the 3 text elements. Make them jump to their original position and vary opacity.