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How NOT to do a 404


#1

Ok, so I was working on a client's site, and followed a link to this page: https://www.allstate.com/404sitemap.aspx

Here's what the site (which is obviously not my own) presented me when I clicked the link...

Is it just me, or is dark hand coming out of the bottom left-hand corner just a tad creepy!?!? And that poor business guy on the right looks like he got beat up because he failed to find the page! :joy:

I found this amusing, and thought it might make a good forum question... Any thoughts on a way to improve this 404?

Cheers!

-Wilson


#2

yeah is kinda creepy sort of a Halloween vibe. but actually the guy on the right is part of their "branding" he's the guy in the commercials that is always getting beat up.


#3

For more context, here is the Allstate's Mayhem campaign.

But it makes sense why you may be confused, because I haven't seen any new commercials with him lately. But then again, i disconnected my cable and never watch live TV anymore


#4

OH Ok, that helps! Yeah, it was late, and everything is funnier when you're tired! Haha!

Just thought that was not the best 404 i've ever seen...


#5