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How to create 2 kinds of buttons?

Hello everyone,
I have 2 questions to help to create my website.
I don’t know how to do it.

I would like to create a button like but when I click on the button it add the information on the profile, the person use this tool. How can I do that?

Capture d’écran 2021-01-13 à 20.25.31

I would like to create a “keyword link”. I don’t know how we call this.
When you click on it you go on the page who refers for example Automations.
Do you know how to create this button?

Capture d’écran 2021-01-13 à 20.25.41

Thank you a lot for your help. Take care!