I have not come across this question or a guide before but its really important.
I’m at the stage where most beginners start, offering free re-design for outdated sites.
Due to their age these sites have often built up a good ranking for the keywords they use.
How can we do the best job at maintaining these SEO results that they have built up over the years ?.
Initially don’t remove too much of the copy they had previously, if anything add more but chunk it into smaller paragraphs for improved user experience and ensure you use good semantic markup of H tags so Google can understand the hierarchy of the copy/content on each page etc…
Thank you for that great reply. It should be enough to work from. It seems totally manageable.
I hope it helps others too as this part is something that is not mentioned often enough.
If there is a lot of content it could be placed under a tab menu Like a FAQ. That way the content on the page for google is mostly the same but it can be made a lot cleaner and streamlined in the redesign for the user.