A friend of mine has a motoring reviews website on Wordpress.
He has always struggled to get traffic (no pun intended) to his site.
I have designed and rebranded a new website for him and built it in Webflow. It also has a new domain.
He is going to continue to populate his old Wordpress website alongside the new one with the same content - at least until we start to drive traffic to the new one.
The reason being is that it has years of car reviews on it and if what I’ve done with the new site doesn’t get any more traffic, we will just shut it down and he has his old site to fall back on.
How would you go about keeping two sites with the same content?
My thoughts are to update the robots.txt on the old site to stop search engines indexing any new content. That way, the only new content that is being indexed is on the new site. As far as Google et al is concerned, there is only one version of the new content - not duplicates.
Will that be OK or could it still harm the ranking of the new site?
If so, why, and what would you do in this scenario?
Thanks in advance!!!