Links redirects using scripts vs 301 redirects vs positioning

[Sew]

Hello,

this is a followup question form this topic:

301 redirects automation with custom code

Greetings - will appreciate your advice in following matter. Background: we are migrating our old website (www.labtestsonline.pl) to a new version designed and to be managed in Webflow. Of course would like to keep as much as possible of current traffic and positioning. The site has a simple structure of health related articles, however each one has sometimes good exposure of its own, some even provide substantial traffic. There was some heavy cleanup in data model. Problem we have identified…

In short: having big library of articles we have managed to automate redirects using simple script in the header (and avoided a lot of manual implementation via WebFlow settings for 301s). Works very well and simply uses:

window.location =“new href”

But of course this method doesn’t officially send 301 message.

Our concern is if this solution will affect the boots - will they follow to the new location of the content (via script translation) or this may bounce back for some reasons and ruin our positioning?

Thanks!

[webdev (Jeff Selser)]

@Sew

Our concern is if this solution will affect the boots - will they follow to the new location of the content (via script translation) or this may bounce back for some reasons and ruin our positioning?

If you care about SEO and page rank, do a 301.