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Mailchimp automation campaign


#1

Hello. Please share your opinion on the following issue.

My contact lists in mailchimp are updated daily via api. Each contact have “last visit date”. My purpose is to create an automation campaign with two emails, which will be sent after:

  1. 60 days from last visit;
  2. 120 days from last visit.

Which type of automation companies do I choose: specific date of recurring date.? I cannot understand the principal difference between these companies. Both of them allow to send emails after 60/120 days from last visit.

Thanks a lot


#2

Suggested Read:

https://mailchimp.com/resources/guides/getting-started-with-marketing-automation/
https://kb.mailchimp.com/automation/automation-types
https://kb.mailchimp.com/automation/all-the-automation-triggers
https://kb.mailchimp.com/automation/edit-automation-emails


#3

Thank you. As far as i understand, “recurring dates” campaign is used for mails on monthly/yearly basis and it is more appropriate to use a “specific date” campaign. But I still have doubts :wink:


#4

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