Well done so far, I think you know exactly what you want
Here are some quick tips I've learnt along the way says this webflow ole'Man
- Simplicity always wins (especially with logos)
. Too much for the brain to try to understand is whats known as visual friction.
. The sensory memory kicks in, and within 1-3 seconds, a user knows if the visual is pleasing to one's eyes.. after that, the short term memory kicks in and our cognative overload is lost if there are more than 9 items the eyes have to try to take in.
[ update* I see now your visual motivation ]
What this leads me to is..whats the story behind your brand identity? I see Mountains + Waves - is this personal to you? Do you surf and climb mountains, or help businesses reach their peaks while they traverse rough waters... Storytellling is HUGE in today's space where you need to stand out in the crowd and differentiate because there are so many 'me2' shops, its a saturated market.
- Can you get your visual thought across with two mountain peaks, and one or two waves? More so, what do you want your customers thinking when they first see your logo.. If its just a pleasing visual, then you may need to go back to the visual brand.Lab drawing board.
The other mainstay I've learnt from amazing designers that have mentored me..is drill it down to what it looks like small... tons of logos can look great with detail at 400px - but when small, all those peak accents will be lost and cause me friction trying to understand what it means.
Here's my tip for you.. Look at the letters in your name.. maybe the A can be a peak, or can you include the line structure of your initials.. Also look at how the brandMark can sit next to your brandName - and by itself.
lastly, waves can be designed with less lines..
You're off to a great start, breath in everyone's feedback and take our constructive criticism with a grain of salt, remember, you have to live with this logo 24hrs a day..so you BEST BE LOVIN' IT #nowGObeGREAT