First time posting here. Hey all! Below post is not just a comment to the above whitelabel poll but it also includes some other thoughts.
First off let me just say it is a great product, company and community you got here. Support seems great.
Let me quickly explain where I am coming from so you can perhaps understand my point of view. I have developed custom WordPress websites for 5 years for both big and small clients. WordPress is super versatile and integrate with so many services. WordPress can do anything but that is not necessarily a good thing. Some times it is better to use a specific tool for the task. Why do I mention that? Because I am seeing more and more drag & builders for WP and this is clearly the future. The problem is WP is not built for that. WP are however working on changing this with their new JS mission. This drag & builder trend let me to Webfow. I first heard about Webflow in a video where Vlad was showing the Flexbox feature in Webflow. Even though I can built custom WP sites rather quickly I see the value in Webflow and would love to use Webflow instead of WP however Webflow is not there yet but might be one day. Pagination, search, comments. I like the way the CMS is done. How I can bind (believe thats the term Mat Vogles uses) the fields to my HTML classes. By the way. Mat Vogles and Nelson and all the others working at Webflow are awesome.
Here are some thoughts I have:
1) Whitelabel is personally not something I think it super important. Why? Because my company name is not big enough to make my clients feel comfortable about us maintaining a proprietary CMS for them. I actually don't want them to think that they are tied down to us forever because of a proprietary CMS.
2) This leads me to a concern I have about Webflow. Perhaps not a concern but something that I have been thinking about. I am actually in that position that my clients sites (CMS ones) will be locked down to Webflow. I know you are working on an export feature which will help on this.
3) And this leads me to this. I want Webflow to succeed. I don't mind paying fees to Webflow as I need Webflow to continue for years and years. However I also need to survive. Right now we make a residual income on hosting and retainers which is a little difficult with Webflow based on the monthly fee of hosting, ssl and if we wanted it, whitelable. I think my biggest concern is the SSL cost. Going forward in 2017 Google will warn every site as unsafe in Chrome meaning SSL is a must have. $10 and $5 SSL every month makes it hard to make a residual income. Especially since Let's Encrypt is free.
4) Perhaps a solution to this is to increase hosting price for high traffic CMS sites? This way I can charge more to my clients and justify it because of the traffic. This is normal in the WP hosting world at least. So you perhaps you charge $10 for small sites with SSL included and $15 for bigger sites with SSL included.
I know this is just my opinion and that you need to run your company in a way you can satisfy the majority however I thought it couldn't hurt to share my thoughts.
Good luck with your future endeavours