Webflow is great and I bet everyone else on this forum absolutely loves it, but I wish improvements could happen faster. There are so many essential features not yet ready and so many things which could be streamlined in the UI.
Webflow has been introducing new things in a consistently well though-out manner, no argument about that, but this does not displace the "need for speed" so to say
Just think about forms, for example. If Webflow directed all their efforts into improving forms, then, so many of the other needed features would remain unaddressed; on the other hand, if other features were heeded to, something so essential like forms would remain inadequate.
My point is, Webflow is quite big already, and even with the best practices so far, speed of development is lagging behind what many of us need for our clients. Maybe something in the product development process should be fundamentally improved?
While I am far for competent to address such a huge question, I'd like to propose one small yet tangible step forward.
I have mentioned this in some forum posts before and I am convinced it deserves considering if nothing else: all the Facebook advertising and blog posts, and things like that are not worth the investment of man hours compared to the effect they could bring.
Webflow does already have initial popularity, it is not uknown among (at least some) developers. My subjective observation is that all the marketing Webflow needs is proper positioning in relation to Wordpress. And that is not to be achieved by more Facebook advertising (gosh, I keep seeing Webflow sponsored posts on my Facebook account and what is the ROI of that, given that I am already "converted"?) or by more blog posts. Rivalry with Wordpress needs only sufficient features (properly implemented), nothing more.
Developers do love to brag if they are using something better than the rest, the IT world has its forums, groups, meetups, etc. Spreading the word is not an issue. The issue is when you say "Webflow rocks" and somebody asks you "But could it do X? No? Then Wordpress can do that."
And then you have the "staffing channel" so to say. As soon as you start seeking people skilled in Webflow or as soon as you start training people in Webflow, its reputation organically starts to build. No Facebook or blog post could ever achieve such a level of credibility. The question is, does Webflow make it easy and cost-effective to add people to your team plan and is the interface easy enough so as to train new people in shortest terms.
So, to summarize: my view is that the best marketing Webflow could have is faster implementation of new features and improvements and if resources currently invested in initiatives such as online advertising could be redirected towards the former, the speed of implementation could improve at least a bit.