â–Ľ
Streaming live at 10am (PST)

Question about Website vs Landing Page

Good afternoon, Im building a website for IT start-up company which I and 3 other partners own. We dont have too much content to show other than services which is displayed as cards on the main page and then leads to another page which describes in detail about the services. Since I really dont have much info other than team section, CTA, benefits and features, about section which are all super short. Is this considered a regular website or landing page? I read that one should have a page for each section like about, team, benefits and features but if I do that, then what goes on my main page then? I’m super confused about this, can someone finally lead me in the right direction?

There’s not much differences between the two. Having multiple pages vs. a single one has to do with how you want to information to be read, and how you want to manage your information density. A landing page usually tells one story.

A site with multiple pages is either one story per sub page and a home page to introduce some oo all of them, or a homepage telling one story and second level/trivial/technical information pushed back on other pages.

There’s nothing more straight forward than a single page, that’s why they’re popular.

That’s not necessarily true, that’s one possible answer to the other questions: how dense, and what is the volume of your information? What’s the message you want to deliver, to who, in what conditions (e.g. mobile or not…), in how much time? What’s your strategy to serve your goal (e.g. if you’re after leads, you want to propose the CTA to collect information several times along the page, but also always propose an alternative, like the CTA can be “Sign up for the demo” and the alternative “Or continue reading about the features”.

You can try to build a homepage that’s telling the story and serves your CTAs, and make it the most efficient and digest as you can, according to your target audience. Then if you still have info that doesn’t fit, make good use of a second level of information (pages, modals etc)

2 Likes

Thank you so much for your response, I will keep it at a single page and a secondary page for detail services because we’re just start up at this point. I have another important quest to ask, something that has been make me pull the hair out of my head and I dont have any hair to pull. So obviously every page has a nav, main content and a footer. So for example on my home page, and I see different opinions and “best practices” which make me more confused. For the main content in between the header(including hero) and footer, Im told to add the about at the top, social proof next, benefits, then feature, then cta, then testimonials in this order somewhat. Is this true? Is there a best practice for this??

Here’s an example, I havent done the links or colors yet. My main focus is structure, hierarchy.

https://josephs-fantabulous-project-7086b9.webflow.io/

Im dying for your answer because you’ve made the most sense so far!!!

And that’s another reason to start small. You can add what’s missing or what’s requested as you go. Especially on Webflow which renders editing and publishing super fast.

You can google for best practices but it really depends on your specific content. There’s a lot of common sense to follow. The outline as you describe it seems to make sense. Now don’t feel constraint by what you see on other sites. Really work your message and you’ll find ways to illustrate it with all the possible pieces of content. For example, sites often have a testimonial section praising product or service, but that’s a bit boring and common. Maybe in your case you’ll find it makes more sense to have one testimonial on each (or some) of the features sections, a testimonial that is talking about that feature. Sectioned design doesn’t mean you have to section information by kind, but rather by topic.

You’re already doing what’s best: working on visual hierarchy before diving too much into graphic design. Graphic design will only accentuate your already articulated message, it’s never going to make the message.

Your hero section is effective. The “Explain like I’m 5” slogan below the title is what every site should have. Your title could carry a real idea though. You grow business? Sure but others do. How are you different? “We grow your business faster than any other” “We grow your business in a never seen before ethical way” etc. Make the title a real phrase containing your commercial promise.

“Who we are” section doesn’t tell who you are but how you do what’s explained in the slogan. The following sections are a lot of lists that don’t offer any reading path. It’s good to list things but you need to propose a clear way to read a clear, as short as you can, message. And as soon as you say that you do something for your audience, then place a CTA (a button leading to the signup section). When you present your services, why not make real phrases and say “We’ll do this for you, using that, because of reasons, and the benefit for you is…” in a series of big bold illustrated paragraphs, depicting the 3 most important features, then list the rest in a secondary way.

So you want to see a clear reading path along your page, and one that makes zigzags because the brain loooooves zigzags. So use texts, titles, illustrations, white space, to make a waterslide of your message.

You should almost never need or use simple titles for your sections: services, who we are, etc… the content should immediately tell what the section is about, a landing page is more like a kids book than a directory of information. If you need to use a title, make it worth it, that’s the copy you’re writing in the biggest size. Not “services” but “Our services are the best because they’re based on blockchain”, not “Board members” but “CEO Philipp Daniels can count on the best team ever to fulfill his ambitious mission of guiding your company into the XIst century’s disturbed economy”.

Writing marketing copy, defining online strategies can be an entire job. As a designer, you must know what makes sense and what’s inefficient, and you can work with marketing and authors, writers, to make your site’s copy and message stand out.

1 Like

I have a loooot to learn, thank you so much Sir for your help

1 Like