Need help to understand how SEO works. I'm not all read up about these things but mobility, speed and the right meta and keywords are of course important. One of the main concerns for my company is rankings. And I have a feeling that with Webflow you can optimize that pretty good and you can do that with WP as well. Although the site is not going to have frequent updates they still want to use WP because of the ease to use and maintain, there's a lot people know how to use it, it's been around for a while and so on. They also want to be able to quickly make special pages(from templates) that are catching speciell search terms in the search engines, these pages are not in the sites navigation. One of the concerns was that they couldn't add any SEO at the front end cms. Other concerns was multilingual, it have to be good in all languages, and easy to maintain of course(I know about Localize and testing it out).
My question is, can I convince them that if we're building the site up right with seo and markup in WF is a better solution then WP, besides the drawbacks in handling the site? Or is it that if you build the site up in WP the same way it really doesn't matter? Is speed crucial factor?
Any other thoughts are welcome.