I’ve created a website for my company that we’re looking to launch to replace our old, tired site.
I had a meeting with the IT company that we contract to sort out our IT infrastructure/PC’s, etc and they advised that I make sure I set up redirects from the old pages (how do I go about this?), and that there are things I should be doing to make sure that we don’t fall down the search list on google such as making sure redirects don’t all point to the index page as this makes it look like we’re fishing for clicks, etc.
Do any of you have any advice or tips on this? The last thing I want is for us to be moved down the list on google because of perceived malpractice.
Any help with this is much appreciated.