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Text personalization

Hi Guys,

I am trying to accomplish a personalization effect Like on bain.com.

They ask you for two Inputs, and afterwards send you to a personalized anchor on the same Page. Adding to that, they repeat the Inputs again and say “you choose X and Y, and this is what we suggest”.

I attached an Image of what I am reffering to. You can find it yourself right below " We champion the bold to achieve the extraordinary." (Homepage) chrome|240x500

How could one solve this, and does it need custom code?

Thank you so much for your Help Guys!
Jan!