Back in 2009, Google announced that they were no longer using the
<meta name="keywords" /> to rank search results, and since then most search engines have followed suit.
Matt Cutts (a leader on the Google search team) said at the time:
To this day, you still see courts mistakenly believe that meta tags occupy a pivotal role in search rankings. We wanted to debunk that misconception, at least as it regards to Google. Google uses over two hundred signals in our web search rankings, but the keywords meta tag is not currently one of them, and I don’t believe it will be.
I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.
In order to reduce confusion in our UI, and to prevent potential unintended mistakes that could cause search engines to reduce rankings, we’ve decided to remove the ability to specify META Keywords from Webflow’s UI altogether.
The following section will no longer be visible when editing a page in Webflow:
This change will be effective Friday, December 18th.
Also, sites that are republished on or after December 18th will no longer contain any
<meta name="keywords" content="..."> tags (unless you add them manually via custom code includes).