Hi Lewis,
In order to have different texts in different projects, you need to use either a static page for each project or use webflow’s CMS functionality.
I see you’re already using CMS, so all you need to do is:
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Add text to each CMS item, under the “Project Description” field, for example.
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Then head over to your “projects template” page.
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Add a new “Rich text” element to the page.
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Name it “something something”.**
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Select the newly added “rich text” element, and you will see this on the right panel, under the settings tab:

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Check that box and select “something something” from the list.
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Your text will now show up.
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Do this for every CMS item (project).
** Something something doesn’t need to be the name of the new rich text field lol, just name it whatever you want.
Hope this helps
Cheers