Ah okay, this makes a bit more sense now that I’m looking at the project. Are there any other differences between the two sections of the site (professional/consumer) other than showing/hiding prices?
Assuming you’re wanting the visitor to land on one of two separate views of the product you’ll need to create two separate versions of the products. It looks like you’ve already gotten one setup as traditional ecommerce products and the others as CMS items so most of the groundwork appears to be done on that front—now you just need to make collection and product page variations for the “non-purchasable” products.
Personally I’d also make some adjustments to the site to more clearly identify which “side” of the site a user is browsing as it’s not super obvious (to me at least) outside of the “Shop Retail Now” link in the upper right-hand corner. I’d also recommend adding a reference field as well to “link” the two versions of the products to each other as well so you can pull information without needing to duplicate it and easily drive traffic from one version to the other (if needed).