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Using Webflow E-commerce to sell services

I’d like to set up a webflow E-commerce site to sell my consulting services.
Has anyone done this before? What would be the options to toggle on (or off) to make the experience feel natural?

Not sure what toggling you have in mind, but webflow ecommerce is not built for this yet. It depends on what you need out of it. Do you need to capture user input ? Is the service recurring? Is the service online content of offline stuff? You might look at embedding Jotform payment forms or similar or even Stripe’s new hosted checkout?! There https://www.memberstack.io/ as a full online service tool for webflow.