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Virgin America Redesign


#1

http://beta.virginamerica.com/

Simple, straight to the point, check out system.


#2

OOh that's an interesting step by step UI. I'm not used to so much whitespace thought. Hard to see things quickly off the bat, but it does look purty. Love the icons and cartoons haha!~


#3

//// TOP NAV

Kill the bold font on:

Deals / Flying With Us / etc

Lend to the logo font and go light. Will help it stand it out.. right now it just blends. Maybe go larger but go lean.

You have the bold on the BOOK - Mange etc... Too much IMO.. Bold / Light / Bold.. blah blah..

Control user interaction with these slight variations.

//// Round Trip / One Way / Multi City

Make this more of a focal point "Hey LOOK AT ME AND PICK ONE"

It looks like it is a secondary process right now.

//// STEP 1

I truly like it..

I dislike the shadows.. acts as a subliminal second thought.. need to be no style, else a 1d thing here. I think the only reason it makes me feel that is because it is a hard shadow..

Maybe a glow would change my thoughts.. dunno till i see.

//// WHOS Flying

I myself LOVE IT..!

Too simple though. "From my history" Bounce rates will be high!

Explain..

OK, Now that we have that done, How many people are flying.. or something witty...

Header -->

GREAT.. WE ARE ALMOST THERE!
How Many are travelling... blah blah

Let's engage them like our relatives/friends. " Screw the norm. peolpe like "you're awesome, let's do the next step" "wow!! you rate 11 on our 1-10 rating" you get what I mean..

//// Calendar

I love the simple..

Box it in.. throws me off with the open design.. Just saying brother.

Create a focal point in it.. The open ended "no border" lends me to thinking I have a choice.

Pfft..

Box it as it is a final stage. I want oyu to focus and pick a damn date lol

//// SELECT FLIGHT

Really needs work... "I would"

Examp -->

OK.... YOU ARE ONE OF THE SMARTEST PEOPLE EVER... blah blah

You are ready to SELECT A FLIGHT

Make these the jewels of the parade.. This is the last step in the run...!

Highlight this stuff.. make me as a user go where you want/need me to go!

LOVE ME HATE ME for the advice...

I will lend more as to who I am as time goes.. take it as you want.. wink

If you were on my team, that is the advice I would give...

I know you are good, I hope you take it as an insight...

Vic.


#4

As well... Who the Frick am I....

Take your designs to where it matters and test them.

BagelHint
FileSquare
Forsee
Intuition
Lookback
Loop11
Magitest
Morae
Optimize
Silverback
Testaisso
Testapic (French)
TryMyUI
Usabilla
Userfeel
Userlytics
UserTesting
Userzoom
uxline: spanish usability testing software
Verify
Webnographer
WhatUsersDo

We can design all day.. but, the end user is the only one that matters.

I myself get a bit blind..... lol


#5

Yes, I did scap that list... it serves me well.. a few at least


#6

This is absolutely awesome!


#7