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Webflow Traffic Stats not matching Google Analytics stats


Hi there,

I've just been checking the traffic statistics to my Webflow site via the statistics panel on the General tab of my project settings. These statistics do not match the stats provided to me by Google Analytics - there's a pretty large discrepancy.

Can anyone explain why this is please?

Here are the Webflow traffic stats:

And here's what Google Analytics gives for the same period:


Hi @Diarmuid_Sexton, thanks a lot for the report and question. I am investigating and will get back to you soon with an update.

Thanks in advance!


Hi @cyberdave, just wondering if there's any word or explanation for this issue / bug?


GA and Webflow traffic may report different metrics due to the fact that we simply count the number of HTTP requests to load your site. This could come from bots, crawlers, and other sources that don't run Javascript. This could be higher than GA because GA is running Javascript to help report page views.

Google and webflow analytics not showing the same data

K. Thanks very much for that info

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