The problem seems to have stemmed that if you try to link text from within columns. Which is bizarre.
I 'sorta' mitigated the problem by deleting the whole section and created another one from scratch. This kinda works. By 'kinda' I mean I have been able to make text blank, no underlined-link but when I copy/paste the text block into another column, and then dbl-click to highlight the whole text, and change the wording, sudden only the FIRST character is linked instead of the whole word.
Apparently it doesn't like to change links that way.
I don't know why that old section simply refused to accept any colouring at all, and I have noted issues like this in the past where some function/feature simply would NOT work until I deleted the whole section and recreate it again. This is frustrating as we keep thinking we made a mistake somewhere where the issue was not in our methods but somewhere between the browser the webflow.