Hi Natalie, I truly think you have a very healthy reasoning here. I think as much as designers grow, age, mature, as much they’re realizing just that. And not only about copy writing:
- about everything they’re not an expert at
- about everything that’s not going to make them a better designer
- about everything that’s time consuming and prevent them to make a website stand out
So that’s about copy writing, SEO tasks and strategies, assets and data management, arts and illustrations, films and photography, custom code development.
As a freelance designer, you’re most likely going the one to be approached for a project, so you already are a project manager/producer. Now it’s your duty to understand the ambition of a project, and list all those things you’re not an expert at (see list above).
For each of those things, tell you client they have the choice: handling that themselves (it can be preparing a lentghy, complicated data table for CMS import, copy writing, sourcing or producing images etc…) or let you manage it through an expert of yours. So you gotta have your list of experts.
And you’ll probably see how this messages is well understood, especially if you know how to sell those people. You can make more promises about what you’re going to deliver as a team, about the quality of what you’re going to deliver.
And that will make your job easier: you’ll get great recommandations from the SEO expert on the structure to put in place, you’ll work with great custom code from the developer, you’ll have custom tailored copy, and beautiful, unique, custom illustrations that you can asked to be layered (for example) to use along with Webflow interactions.
All of this makes sens and is the start of a virtuous circle that will make your projects better, and you pride of yourself.