First thank you all for your hard work in creating an awesome service, wonderful community and allowing me to be a part of its growth.
I would like to give you my thought on the pricing structure, food for thought.
The Problem
What I see as the issue, that pricing needs to address, is providing the design tool and the hosting service in a way that is clear and flexible.
I think this is why you’ve separated out the prices the way you have. A price for the tool, a price for basic hosting, a price for CMS hosting.
So how do we make a pricing structure that clearly separates the design tool from the hosting service and meets user needs?
The Photoshop of Web Design tools
For me it makes perfect sense to have a design tool cost $35 a month. It’s a design tool first and foremost. It gives me access to all the features and all future features. It gives me 50 projects to work on and export. Amazing, Perfect!
Under the previous structure we could add custom domains for $5/mo. That was cool but for me it wasn’t the real value that Webflow created.
I use the export function to take my design integrate it into Modx. I then set my client up with $10/mo hosting that gives them unlimited websites, unlimited storage and bandwidth, unlimited email accounts, a free domain, and 10 free data bases.
If I wanted to host client sites myself I would do it through a re-seller account and offer something very similar to what I just described.
The reason I don’t is because I don’t have the knowledge or time to manage and maintain the server.
This is where Webflow can add value.
Webflow Re-sellers
I always thought that this would be the perfect bridge for webflow to attract professional designers and keep site hosted with Webflow.
The structure could work like this.
FOR THE DESIGN TOOL
- Keep the pricing for the design tool the same.
- Change the wording from number a websites to number of projects (this
in combination with exporting is a huge value)
- Add a point to the design tool plans that all projects can be
published to a Webflow sub-domains for free at any time. (perfect
for prototyping, or low budget clients)
- Keep the ability to add custom domains to single projects for $10
(this wouldn’t include re-seller features like future white labeling)
This would allow single website users to host their websites on the free design tool plan. I think this would also incentives users who want to sell their clients on hosting to opt for a re-seller upgrade.
FOR RE-SELLING
- Create tiers of re-seller accounts that provide x number of domain
connections and CMS connections.
- For example Tier 1 $25mo (5 domains and 5 CMS connections) Tier 2
$70mo (15 domains and 15 CMS connections).
This type of division I think creates two distinctly different services. That users can choose from as their needs change.
It shows potential users a clear way they can manage their website design business with your awesome technology.
It turns every re-seller into an advocate for your hosting. I personally wouldn’t use a future white label option because I think it adds an un-necessary deception to the client relationship. I am proud to let my clients know that I use Webflow to design their sites and I would be proud to re-sell your hosting.
All of this is just food for thought.
You guys are great, your work is awesome!